http://www.alart.org/contemporary-art-appropriation/
Reports Frbiz.com Arts and Crafts Industry should take the road of innovation
Excessive reliance on foreign markets and industry in recession
After the founding of New China, developed in contemporary Chinese art and crafts, in its course of over half a century, has waxed and waned.
Arts and Crafts opened in the modern history of China is that in recent decades, the Chinese market are mainly crafts abroad. During this period, the prosperity of many arts and crafts decline, and overseas markets closely related to the progress and setbacks
. The early 50s of last century, the new restoration of China's foreign trade port, the export of handicrafts business interruption for many years, increased demand in overseas markets, order, better, to some extent, promote the development of national handicraft production, a number of incumbents time-honored craft, many of whom at that time to establish. "
Cultural Revolution "in the last part of the traditional theme the gradual resumption of production and export of handicrafts in overseas markets and for a suspension of trade for many years the Chinese handicraft "Appetites", foreign trade companies around the craft orders pour in, foreigners travel to China is also a large box small parcels of land full of Chinese crafts and go.
As a result, then the Chinese arts and crafts will also be the rapid expansion of the industry. Arts and crafts in a large-scale enterprise, most of them have evolved in that time. Especially in the last century, the years 70 until the end of the 80 to 10 years, their development reached its peak, the process has created a wealth of treasures, a national trade in export quality. But since then, has entered a recession, but also the longest, many companies close down or converted to organic production, a number of varieties of a long history and even death of people is gradually disappearing art should.
Today, despite national arts and crafts market warms up, some places some of the crafts, such as Jiangsu Yixing Purple Clay Masters, and the national share of the works of master craftsmen appeared in the phenomenon of scarcity, but throughout the industry until now has not completely out of the forest. A careful analysis, which in recent years to change the focus of the arts of China and the market crafts, the severe retardation of their innovations is very poor great relationship.
Paid insufficient attention to the domestic market, the urgent need to improve innovation capacity
The excessive dependence on international market situation, the Chinese arts and crafts industry in a particular period, consisting under the objective conditions inherent in nature will not be for long without changes. Late 80's, overseas markets, significantly reduced demand for Chinese arts and crafts, his influence, the domestic arts and crafts production and the situation has changed suddenly. So if you can quickly adjust marketing strategy that will shift towards the domestic market, then the Chinese arts and crafts would not be passive in situations severe, the duration will be shorter.
Unfortunately, we do not have time to change in this direction, the effort, the market remains the primary parity eyes abroad. In the design, production is still considered the most foreigners Chinese arts and crafts aesthetic tastes and needs. This situation led to a considerable extent, contemporary Chinese art and crafts innovative ideas behind the research and development, design and production process issues not remain fundamentally break with the traditional limitations.
China is carrying out the people food, clothing, housing, transportation, use, have reached the highest level in history. Improving the material life, people are linked to the pursuit of spiritual quality. But why has embellish life and improve the aesthetic and other spiritual features arts and crafts products that are entering people's attention away from it? The primary key of the problem It is our art and craft, innovative design and production also lagged behind the development of the situation. Life habits of modern people and the aesthetic taste has undergone profound changes.
People, especially young people, the search for the individuality of the United States, concise, and the United States United States quickly. The long-standing presence in some traditional Chinese arts and crafts in the many years of monotony of the same species, subjects' height only "traditional and cumbersome or stacked skills has long been difficult to attract most of the modern aesthetic resonance. For change the traditional concepts, to correct market positioning has been urgent outdated. Overseas, of course, never give in, and efforts to enlarge but in the current situation, should focus on the domestic market, designed and manufactured by the domestic market, arts and crafts welcome.
Mixing tradition and modernity at various levels to walk the path of innovation
First, in line with market consumption, the multi-level and diversity of innovation.
Arts and Crafts is a plastic art, innovation and technical development must comply with the law. At the same time is also an industry, so that each product (construction) of innovation, they must have a correct vision of future market orientation: the domestic market and overseas markets, group middle-aged consumers, the group of young consumers, low-cost category, the high price range, interior decorations, travel souvenirs, gifts, collectibles … … different markets, consumers are directed to a different variety of arts and crafts, style, quality, materials, texture, gender issue quality, grade and what the demand is also different. Industrialization in any arts and crafts, should be recognized by the consumer market, through the exchange of goods so that the artistic value and economic value to be reflected.
Second, emphasis on material and technological innovation.
Arts and crafts and the arts as pure painting, calligraphy, etc. Another significant difference is that the shape of the company and its production process has produced excellent material properties, namely, the artistic image of a variety of arts and crafts and aesthetic taste, is through a variety of materials, substances conduct specialized technical processing and fulfillment. Therefore, the creation of new materials and production technology (production techniques) and arts and crafts improvement is an important aspect of innovation. In particular, some modern, mass-produced crafts, but also to continue to use new materials, new techniques, new technologies for the development of new varieties and colors.
In recent years, arts and crafts within the industry to be "back to work in the art" full circle back to the path of the hand, is very biased and wrong. We advocate succession fine arts and crafts, traditional manual techniques, but that does not mean that traditional manual techniques is not necessary for progress, because not all varieties are suitable for use arts and crafts made by hand techniques. As the means of production must, from the specific products (works) start the system due to the species to date, due to the characteristics of the system to date, since the conditions were appropriate measures, as the needs of market.
Third, attach importance to product innovation in fashion.
Crafts varieties in the past, most of the position in the domestic market, perhaps in the elderly group and the model of collective consumption, while consumption of young people and families are often paid insufficient attention to the position bias is inconsistent with the requirements of the industrial market. Because young people and families increasingly become the mainstream consumer market, arts and crafts. And this group of consumers are very popular, has the novelty. To meet this market demand, we must attach great importance to the fashion arts and crafts development and production.
Some people think that fashion is contrary to the development of China Arts and Crafts behavior. This understanding is unilateral, art Chinese and contemporary crafts, makes use of diversity rather than one oriented development path, since we can not afford to abandon the traditional way can not be fashionable, lightweight tradition.
As in previous years with a suit hot Tang, the combination of Brocade and modern dress, are a successful combination of traditional and fashion a good example. Meanwhile, arts and crafts style fashion should also be diverse, and some traditional heavy and some partial extraterritorial style, in a strange way, and some new material, some strong art, and some take into account the practice. Not only that, but also stationery, toys, clothes, electronics, application of an interactive combination.
4, attach importance to intellectual property property protection, legal protection of innovation.
Because the current legal framework, intellectual property rights is inadequate and the concept of the people of the weak, the economic interests of the conductor, arts and crafts stands, the phenomenon of counterfeiting and infringement is more serious, long, long time because of the confusion in the market, industry reputation and seriously wounded the industry is a pioneering initiative, and some of new creation, development works are not carried to the market, but sideways, and even participate in the exhibition select only works (products) of the Local. The wind did not brake, do not change this habit, which will greatly hinder innovation in arts and crafts, which affect the normal process of industrialization.
By Therefore, strengthen industry awareness of protecting intellectual property rights to promote orderly competition and accelerate the improvement of legal environment, the legal protection of innovation has become a Chinese art and crafts professionals in a common call. Only in this way, contemporary China arts and crafts have the vitality and industry for sustainable development, outstanding arts and culture can be passed from one generation to flourish. About the Author
I am a professional editor from
China Suppliers
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