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W Hotels CHANGING THE MIDDLE EAST MARKET HOTEL WITH THE OPENING OF DOHA HOTEL and RESIDENCES OFW

W Hotels Worldwide, the hotel category and innovative buster industry, marks its entry into the Middle East with the opening of the highly anticipated W Doha Hotel & Residences. Designed by United Designers based in London, W Doha combines traditional Arabian imagery with contemporary design of the W brand fresh and modern designers creativity U.S.. Upon arrival, guests are welcomed into a world of "Wow." The living room W (W re-imagination of the hotel lobby) combines the characteristics of water, rooftop seating suspended and modern hanging lamps made by hand, the dynamic input and providing a social atmosphere. symmetric designs, clean lines and innovative lighting create private areas, quiet spaces within the sweeping, dramatic public. W Doha Topping, Extreme Wow the 15th floor suite (W's take in the traditional presidential suite) is simply spectacular, with stunning views over the Arabian Sea, private massage and meeting rooms, full size pool table and bar, an impressive saltwater aquarium filled with exotic marine life, large and luxurious bathroom.

"We are excited to bring the W brand Middle East in the modern city of Doha, which is another milestone in the global expansion of W in the most exciting and vibrant destinations in the world, "said Eva Ziegler, Mark Global Leader, W Hotels Worldwide and Le Méridien. "W Doha offers a fresh contemporary design with an Arab inspiration, providing exhaust in the show's most vibrant heart of city neighborhoods, the redefinition of contemporary luxury and bring a completely new and distinct product market Hotels in Doha. "

W Doha is a cutting-edge, the experience of contemporary lifestyle, offering complete service, including 291 rooms, 31 suites and 154 W Residences mark where dreams become reality. To experience approach to B & F W (Beverages and Food), W Doha offers three stylish bars for customers and interact with people, including the signature W Living Room Experience, Wahm, a modern swimming pool Shisha Lounge, Crystal and lounge, an elegant, fashionable, where guests can take cool cocktails and groove of the hits of the world. In addition, the W Doha has three exclusive restaurants, including modern kitchen at Spice Market and Jean-Georges Market, both concepts created by three-star Michelin chef Jean-Georges Vongerichten, complemented the sophisticated fare from La Maison du Caviar. Spice Market, which dominates the Gulf, offers a family-style menu of delicious dishes of Southeast Asia, while market mixtures of Jean-Georges international cuisine with local flavors Arabs. The prestigious La Maison du Caviar takes visitors on a journey finest exotic and decadent caviar the world, linking the sensitivity simply blinis, toast or potatoes.

To unwind, W Doha offers the signature Bliss ® Spa, spa warmer New York, which now can be enjoyed in the Middle East for the first time. For those who wish to take the W lifestyle back home, the property also features top spot Advanced Middle East W Hotels Store, elegant touch of the mark in the hotel gift shop, offering a selection of fashion accessories and fashion items. These offerings are complemented by nearly 1,000 square feet of ultra-modern meeting and event space, making W Doha an ideal hotel for special events, meetings and celebrations. W Doha is located in the west of Doha Bay on the peninsula of Qatar, providing easy access to the destinations of Doha world-class shopping, beaches and water sports, the First Class Green Doha Golf Club, and the scenic Corniche district overlooking the sea.

"We are thrilled to bring the W brand to the Middle East after from its fantastic success now celebrating 10 years of innovation in the hospitality industry, "said Roeland Vos, President of Starwood Hotels & Resorts, Europe, Africa and Middle East. "We are confident that our customers will be delighted with the unique signature services, offering the best quality products entertainment and lifestyle. "

Founded in 1998 in New York, W Hotels continues to transform into a world power. W Doha is the second hotel brand in Europe, Africa and Middle East, after the opening of W Istanbul last year. With 10 years of proven success, W Hotels will triple its presence in 2011 in the vibrant major destinations worldwide, from Paris to Milan, Barcelona, London, Santiago de Chile to the island of Vieques, Hollywood to South Beach and Shanghai to Bali.

Examples of unique experiences that are only offered at the W Doha include, Spa-first in the region Bliss, SWEAT ®, a state of the art fitness center, and WET ®, a glamorous temperature controlled swimming pool with underwater music, lighting, fiber optic multi-color and dramatic black mosaic tile. All these experiences are supported by the brand's signature Whatever / Whenever ® concierge service, offering customers what they want – from a private trip on hot air balloon the desert to a bouquet of flowers delivered at 2 am – whenever you want (keep it legal!). With nearly 1,000 square meters of ultra-modern event space, W Doha is capable to host business and social meetings of up to 500 people. High speed WiFi Internet access, plasma televisions and AV equipment prior art are available for use at the click of a button. The Sensory Set Up ™ of the meeting rooms, a unique W concept, stimulates the senses with music environmental and aromatherapy scents, place cards for reflection, creative catering, retro candies and inspiring games.

The rooms and suites at W Doha WOW including three suites and one Extreme WOW Suite, are more than just a place to rest your head. All rooms feature W Hotels signature bed with feather-top mattress, sheets 400 thread count Egyptian cotton and goose down comforter, creating the ultimate urban escape. The rooms also offer the signature W Hotels' box of goodies (re W Hotels '-Traditional interpretation of the Hotel Mini Bar) with host midnight cravings, and an LCD flat screen TV, DVD player, station MP3 Connection, Tivoli radio, WiFi internet access and high speed mobile connectivity to stay connected. Rounding out the entertainment options in the Room, guests have access to a wide selection of movies, music, and video on demand as well.

More than a hotel, W Hotels has established as an iconic lifestyle brand, offering customers access to inside information for a world record of "Wow" through design fresh contemporary fashion, nightlife, celebrities, entertainment and others. W Hotels has forever changed the landscape of hospitality with a series of innovations in industry in the last 10 years, including: the transformation of the lobby of the W hotel on the experience of living space, the introduction of the brand signature W Whatever / Whenever concierge service as a vehicle to satisfy the dreams of every guest and the enlargement of experience in the lifestyle retail through The W Hotels' Store, a multi-sensory experience with the W brand compilations released every year, the reinterpretation of the hotel mini-bar in the W "Munchie Box "to present the point of the lifestyle brand of view, and the reinvention of the presidential suite W" Extreme Wow "and" Wow suites. "

About W Hotels Worldwide ®

W Hotels is a luxury brand of innovative lifestyle and category buster hotel, with 29 properties in the most vibrant destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the latest information privileged access to a world of "Wow." Each hotel offers a unique blend of innovative design and passion about fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern life, which is reflected in the sensitivity of the brand experience style holistic living with a cutting edge design, contemporary restaurant concepts, experiences glamorous nightlife, and signature spas. With 10 years of success proven, W Hotels will triple its presence in 2011. In North America and Latin America, W Hotels have been announced in Austin, Boston, Fort Lauderdale, Hollywood, Huntington Beach, Downtown New York, Santiago, South Beach, and Washington, DC In Europe, W Hotels have been announced in Athens, Barcelona, London, Manchester, Milan, Paris and San Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman and Dubai. W has plans to open W Retreat in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels shelter 'of skiing. For more information, visit www.whotels.com .

About Starwood Hotels and Resorts Worldwide Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel companies in the world more than 960 properties in about 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis ®, The Luxury Collection ®, W ®, Westin ®, Le Méridien ®, Sheraton ®, Four Points ® by Sheraton, and the recently launched AloftSM, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., a leading developers and operators of luxury resorts interval property. For more information, please visit title = "http://www.starwoodhotels.com/"> www.starwoodhotels.com or www.starwoodpressclub.com

About the Author

Shepard Fairey, “OBEY” Street Artist and Designer



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